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Bo Bishop has been appointed executive director of creative strategy at New York-based creative agency Sibling Rivalry, the company said Tuesday. 

Bishop joins Sibling Rivalry Strategy Director Kari Andrusko as the agency continues to look for ways to partner with clients from a project’s earliest stages. 

Most recently, Bishop spent five years in the same role at New York-based creative firm Trollbäck+Company. Over the years, he has led brand strategy, voice and campaign efforts for such organizations as Apple, Marvel, CBRE, The New York Rangers, Disney and Warner Bros. Discovery, among many others.  

"The creative roots of Sibling Rivalry are legendary, and I’m honored to help amplify strategy and writing across everything we provide for our client partners,” Bishop said in a statement.

“My role is less about implementing a rigid proprietary process and more about harnessing the magic of human, creative ingenuity to help people emotionally and practically connect with brands. Sibling Rivalry, where strategy has long been integrated into every project from the outset, is uniquely positioned to facilitate this interplay and make the journey from strategy to creative to production as seamless as possible.” 

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“Collaborating with Bo is inspiring and fun,” said Lauren Hartstone, partner and executive creative director, Sibling Rivalry, also in a statement. “Not only is he incredibly adept at uncovering those elusive hidden truths, like a needle in a haystack, but he articulates his strategy with unmatched simplicity and precision. Because even after all that rigor, he shares our belief that smart work doesn’t have to be complicated. In fact, it should look and feel easy.” 

An Emmy-winning brand strategist, creative director, and writer, Bishop began his career specializing in narrative fiction, screenwriting and filmmaking. While getting his masters in fine arts degree from Columbia University, a chance encounter with an art director at branding agency loyalkaspar led to his introduction to the world of branding. Under the mentorship of renowned entertainment strategist Lee Hunt, Bishop honed his craft to become director of strategy and creative director at loyalkaspar, bridging the gap between brand strategy and creative activation via his creative writing superpowers. 

After a decade at loyalkaspar, Bishop spent several years as a freelance brand strategist. 

At Sibling Rivalry, Bishop will  bolster the company’s strategic capabilities, early integration and problem-solving for clients in the entertainment, healthcare, technology and non-profit sectors. 

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