Fox’s reality competition Gordon Ramsay’s Food Stars tops the Promo Mojo ranker for the week ended May 19, making it TV’s most promoted show.

Traditional broadcasters make a clean sweep of the top five, crowding out cable networks. Fox is joined by CBS, which grabs second and fifth for, respectively, Young Sheldon and Tracker; NBC, which takes third place to promote its upcoming 2024 Paris Summer Olympics coverage; and ABC, which gives some love to Good Morning America in fourth place.

Notably, Tracker gets the highest iSpot Attention Index (131) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on the videos below to open and view in a new browser tab.]

1) Gordon Ramsay's Food Stars, Fox

Impressions: 246,897,900

Interruption Rate: 1.68%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $487,199

Out-of-network Est. Spend: $1,284,078

2) Young Sheldon, CBS

Impressions: 245,934,451

Interruption Rate: 1.62%

Attention Index: 80 (20% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,745,272

Out-of-network Est. Spend: $0.00

3) 2024 Paris Summer Olympics, NBC

Impressions: 217,462,256

Interruption Rate: 1.73%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $1,676,619

Out-of-network Est. Spend: $37,532

4) Good Morning America, ABC

Impressions: 208,761,538

Interruption Rate: 1.06%

Attention Index: 78 (22% more interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $956,095

Out-of-network Est. Spend: $0.00

5) Tracker, CBS

Impressions: 196,853,766

Interruption Rate: 0.89%

Attention Index: 131 (31% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,291,898

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).