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Ahead of Pride Month, Allied Global Marketing has launched a “cutting-edge 360-degree performance marketing solution” that it calls Pride. The initiative is being led by Allied Chief Strategy Officer Adam Cunningham and two SVPs of client solutions: Andrea Felix and Jason Vanderwoude. (pictured above with Cunningham, Felix and Vanderwoude left to right)

The solution is intended to better connect Allied’s clients with the global LGBTQ+ community. 

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“In today’s landscape, inclusivity and authenticity isn’t just a trend – it’s a necessity. We’re proud to take a bold step forward in our commitment to these values,” said Cunningham in a statement. “With Pride, we’re setting a new standard, ensuring our clients can authentically engage with the LGBTQ+ community on a global scale.”

Drawing on Allied’s global team of experts, Pride promises fully integrated campaigns that authentically represent the diverse cultures and backgrounds within the LGBTQ+ community. Leveraging proprietary technology and advanced artificial intelligence tools, Allied's strategies encompass paid, earned, owned, creative and strategy solutions. Allied also pledges to support LGBTQ+ vendors and community organizations through its Pride-driven campaigns as well as other initiatives. 

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