Brand spots set you apart and these six stood out from the rest in the 2024 GEM Awards TV/Streaming Europe competition. 

‍Iconic Movies on Paramount Network, Paramount Creative MTVE Europe

Also nominated for its motion graphics, which were created by Polish agency Bednarksi.co, this spot’s original art direction and creative got it noticed in multiple ways as it tours the viewer through a raft of popular movies, including Mission Impossible, Top Gun, Beverly Hills Cop and more. 

RELATED: Finalist Friday: Motion Graphics

‍Fight Cancer, Everyone Knows Someone, TV 2 Denmark

Four-time Europe Marketing Team of the Year TV 2 Denmark is back in 2024 with its ongoing “Fight Cancer” campaign. The below spot tugs at your heartstrings as people of all types – including famed Danish F1 driver Kevin Magnusson – share the name of someone they lost due to cancer. The spot also winds back time to wonder what life might be like if these loved ones were still around.

‍RELATED: TV 2 Denmark Wins Europe 2023 Creative Marketing Team of the Year

HBO March Image Spot, Warner Bros. Discovery

Set to a music-box rendition of Beethoven’s “Fur Elise,” HBO sets the world spinning for its viewers with such TV series and movies as The Last of Us, Hacks, Perry Mason, Gossip Girl, The Good Fight, The Green Knight, The Lord of the Rings trilogy and much more. 

100+ Years of Storytelling, The Walt Disney Company

Starting with that old standby, Steamboat Willie, starring a mischievous Mickey Mouse, Disney runs viewers through 100 years of its best storytelling as it celebrates its 100th anniversary. The spot drops everyone into the entertainment company’s streaming service, which offers such programming as The Mandalorian, The Bear, The Old Man, The Simpsons and more.

House of Disney+, The Walt Disney Company

Disney turns regular apartments into immersive experiences full of Disney Plus’ programming in this clever spot. 

New Name, Same Game, Warner Bros. Discovery Creative EMEA

BT Sport is becoming TNT Sport under new owner Warner Bros. Discovery, but the service will still show viewers the same great sports programming that it always has as this lively and modern spot informs fans. 

Join The Global Entertainment Marketing Association of Arts & Sciences (G.E.M.A.) at Amsterdam's Yellow House on Wednesday, June 5, to celebrate all the finalists and winners of the inaugural GEM Awards TV/Streaming Europe. Register to join us today! 

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