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NBC’s upcoming 2024 Paris Summer Olympics coverage tops the Promo Mojo ranker for the week ended April 21, making it TV’s most promoted programming. The network also takes second place for Today.

NBC is joined by two fellow traditional broadcasters: ABC, which promotes Good Morning America in third place, and CBS, which hypes its rebroadcast of Billy Joel: The 100th — Live at Madison Square Garden in fourth.

Rounding out the ranking is HGTV, which gives some love to Ugliest House in America in fifth place.

Notably, HGTV's Ugliest House in America gets the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) 2024 Paris Summer Olympics, NBC

Impressions: 276,465,680

Interruption Rate: 1.46%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $1,911,074

Out-of-network Est. Spend: $0.00

2) Today, NBC

Impressions: 218,152,570

Interruption Rate: 1.05%

Attention Index: 79 (21% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,176,372

Out-of-network Est. Spend: $0.00

3) Good Morning America, ABC

Impressions: 212,364,153

Interruption Rate: 1.12%

Attention Index: 95 (5% more interruptions than avg.)

Imp. Types: National 92%, Local 7%, VOD/OTT 1%

In-network Value: $1,070,487

Out-of-network Est. Spend: $0.00

4) Billy Joel: The 100th — Live at Madison Square Garden, CBS

Impressions: 190,243,828

Interruption Rate: 1.09%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,807,881

Out-of-network Est. Spend: $0.00

5) Ugliest House in America, HGTV

Impressions: 186,347,840

Interruption Rate: 1.16%

Attention Index: 119 (19% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $901,972

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).