COMPETITIONS
academy
awards
April 22, 2024
Entertainment Brands Dig In to Earth Day
INTROSTORYGALLERYCREDITS
Nat Geo partners with Andy Grammer, BBC partners with kids

It’s always Earth Day at National Geographic Channel, but throughout April, which also doubles as Earth Month, Nat Geo and its Disney-owned siblings have been showcasing plenty of natural history and climate-focused programming. 

Ahead of Earth Day, April 22, Nat Geo teamed with country artist Andy Grammer to create a new music video, “Jump,” around the natural history brand’s ourHome campaign. The video features Grammer and his band as well as penguins, elephants, bears, octopuses (octopi?), hyenas, chimpanzees and many more of the world’s creatures. Nat Geo talent such as Bertie Gregory, Alex Honnold, Jeff Jenkins, Albert Lin, Cesar Millan, Erin Ranney, and Mariana van Zeller also appear in the video.

But Nat Geo isn’t the only channel to get into the act. Comcast’s Black Experience on Xfinity and its free TV streaming service Xumo Play premiered documentary film Bad River on April 22. 

The film, which is narrated by indigenous activist Quannah ChasingHorse and actor Ed Norton, follows the Wisconsin-based Bad River Band of Lake Superior Chippewa as the tribe seeks sovereignty and the ability to keep Lake Superior clean. Lake Superior is part of the Great Lakes, which represent 20% of the world’s fresh water supply, according to Nat Geo. The lake currently has an aging oil pipeline running through it that the Bad River Band has sued to have removed. 

“This story is about a small group of people, who, with monumental effort and at great personal cost, have been and continue to protect one of the world’s most precious resources, Lake Superior,” said writer and director Mary Mazzio in a statement. “If this project prompts us into doing more for each other instead of just for ourselves, wouldn’t that be something…”

“We gotta protect our water – to die for it if we have to,” says tribal elder Eldred Corbine in the trailer. 

Bad River is executive produced by Allison Abner (Narcos); NBA Hall of Famer Grant Hill; Grammy-nominated singer Tamia; Mato Wayuhi (Reservation Dogs), who wrote several hip-hop tracks for the film; and Grammy-winning producer Shep Crawford (producer/writer for Whitney Houston, Tamia, Boyz II Men), who wrote and produced the original score. Taylor Hensel (Reservation Dogs, Reciprocity Project) worked on both the story and strategy for the project. Alec Sokolow (Toy Story) worked closely with Abner and Mazzio on all aspects of the narrative. Bad River students created original artwork for the animation team at Santiago, Chile-based studio PunkRobot. ChasingHorse also serves as executive producer.

The film also is available to watch on Comcast-owned streaming service Xumo Play.

Apple TV Plus offered eight hours of “Earthsounds” in honor of the day, including such rarely heard sounds as underwater walrus calls, infrasound elephant rumbles and a cacophony of tree frogs, among others. The sounds and accompanying footage comes from Apple TV Plus’ new nature documentary of the same title narrated by Tom Hiddleston (Loki, Marvel’s Avengers). 

Apple snuck in a sly callout to fans of its workplace series, Severance, with a caption on the YouTube video that reads: “Your Innie works so hard. So your Innie has earned an all-day visit to Lumon's Wellness Center.” Season two of Severance is in production but no debut date has been set.

In the UK, the BBC turned over an episode of Planet Earth III to kids in support of its long-running charity BBC Children in Need with some 50 kids aged 9 to 13 taking over narration duties from Sir David Attenborough.

“Welcome to a very special episode of Planet Earth III, narrated by schoolchildren from all over the UK,” the kids say in the above video. “Because you don’t have to be Sir David Attenborough to become a voice for nature.”

In addition, BBC Children in Need staged a live online assembly on Earth Day with the makers of Planet Earth III that was hosted by wildlife biologist, explorer and presenter Lizzie Daly. BBC Children in Need also created resource packs ahead of the assembly, providing kids with fun and educational activities around the natural world. The packs are available to download from the BBC Children in Need website.

The episode is available to watch on YouTube and iPlayer and will air on BBC One on May 6. Viewers can learn more about how to become a “voice for nature” on the BBC’s Our Planet Now page.

Credits
TOP STORIES
MORE BRIEFS
May 30, 2024
HBO, Max Are Just Getting Started When it Comes to Pride
May 30, 2024
‘Moana 2’ Teaser Trailer Sets Viewership Record
May 29, 2024
Promo Mojo: Return of ‘America’s Got Talent’ Gives NBC Top Slot
May 29, 2024
Stress Levels Rise Higher in Season 3 of FX’s ‘The Bear’
May 24, 2024
Finalist Friday: Brand Spot
May 23, 2024
G.E.M.A. Names 2024 ‘Of The Year’ TV/Streaming Europe Finalists
May 22, 2024
Promo Mojo: Fox Hopes Viewers Eat Up ‘Gordon Ramsay’s Food Stars’
May 21, 2024
Alkemy X Launches Independent Film Services Division
May 21, 2024
Sibling Rivalry Names Bo Bishop Executive Director, Creative Strategy
May 17, 2024
Finalist Friday: Motion Graphics
May 15, 2024
Promo Mojo: ABC Leads with Stalwarts ‘GMA,’ ‘Jeopardy!’
May 15, 2024
Imaginary Forces’ Ever-Changing Main Titles for Apple TV Plus’ ‘Dark Matter’
May 14, 2024
War is Coming to HBO’s ‘House of the Dragon’
May 13, 2024
'Doctor Who' Lands in New York, Los Angeles
May 13, 2024
What Inspired Imaginary Forces’ Anna Chen's ‘Man in Full’ Main Titles
May 8, 2024
Promo Mojo: What Primetime Game Show Leads This Week’s Ranker?
May 7, 2024
Fox's Elodie Yung Celebrates AANHPI Heritage Month
May 1, 2024
Promo Mojo: NBC Retains Gold With 2024 Summer Olympics
Apr 24, 2024
Promo Mojo: NBC’s Summer Olympics Makes Its Debut
Apr 23, 2024
The BBC Is ‘Made to Make You Think’
Apr 23, 2024
Prime Video to Host FYC Experience at NYA West
Apr 19, 2024
Surprise! Taylor Swift’s ‘Tortured Poets Department’ Is Actually Two Albums
Apr 17, 2024
Promo Mojo: Billy Joel Keeps CBS on Top
Apr 17, 2024
Team USA Is ‘One for All’
Apr 16, 2024
Paramount Plus Live Streams National Parks for Earth Week
Apr 16, 2024
CBC Counts Down 100 Days ‘Til Paris Olympics
Apr 16, 2024
Telemundo Returns to ‘Neustras Finanzas’ for Financial Literacy Month
Apr 11, 2024
‘Polin’ Season of ‘Bridgerton’ Blooms May 16
Apr 10, 2024
Promo Mojo: CBS Again Claims Three of Top Five Spots
Apr 10, 2024
Greece’s Cosmote TV Pays Tribute to Brad Pitt
Apr 9, 2024
Hello, The Drag Queens Are Here
Apr 8, 2024
Paramount Plus Explores More ‘Evil’ in Series’ Final Season
Apr 4, 2024
Starz Promotes Marketing Executives
Apr 3, 2024
Promo Mojo: CBS Occupies Three Out of Week’s Top-Five Slots
Apr 2, 2024
G.E.M.A. to Host First Member Event in Santa Monica
Apr 2, 2024
Hot Spot: Imaginary Forces’ ‘New Look’ Main Titles Bloom for Apple TV Plus
Apr 2, 2024
Disney, Nat Geo Team Up to Celebrate Earth Month
Mar 28, 2024
New Season, New Reasons to Say Yes to YES
Mar 27, 2024
Promo Mojo: As It Moves to ABC ‘9-1-1,’ Stays on Top
Mar 26, 2024
It’s a Snow Day in South Park!
Mar 26, 2024
Hot Spot: Imaginary Forces Heads to ‘Palm Royale’ for Apple TV Plus
Mar 25, 2024
Hulu Takes Riley Keough ‘Under the Bridge’
Mar 22, 2024
Ncuti Gatwa is a Doctor Who for a New Generation
Mar 21, 2024
All Must Choose in HBO’s ‘House of the Dragon’
Mar 20, 2024
Nat Geo Rolls Out Royal Campaign for ‘Queens’
Mar 19, 2024
SAM Reunites With NewsNation on Sonic Brands
Mar 19, 2024
Promo Mojo: ABC Hypes ‘9-1-1’ After Move From Fox
Mar 15, 2024
Hot Spot: Whistle for Peeta in E!’s ‘Hunger Games’ Marathon Promo
Mar 13, 2024
Hot Spot: Peter Anderson Studio Takes ‘Constellation’ Out of This World
Mar 12, 2024
Hot Spot: Elastic Sets Sail on Main Titles for FX’s ‘Shōgun’
Mar 12, 2024
Promo Mojo: And the Winner is ABC’s Oscars
Mar 12, 2024
HBO Digs Into ‘The Truth Vs. Alex Jones’
Mar 11, 2024
Cozi TV to Take ‘Roseanne’ Couch on Tour
Feb 29, 2024
G.E.M.A. Officially Debuts at Live Event at Grammy Museum
Feb 29, 2024
As Marketing Migrates to New Platforms, Its Purpose Stays the Same
Feb 23, 2024
HBO Explores ‘A Revolution on Canvas’
Feb 22, 2024
Promax Transforms to The Global Entertainment Marketing Academy of Arts & Sciences
Feb 1, 2024
Fox’s Anthony Anderson Tells His Story for Black History Month
Jan 31, 2024
Bellaluca is the Perfect Marriage of Strategy and Creativity
Jan 29, 2024
Hot-Shot Pilot Inspires Blue-Eyed Girl in ‘Starfield’
Jan 29, 2024
Versus, Blacktag Introduce Curated Slate of Black Creators
Jan 29, 2024
The A Team Leads the Way to NFL Pro Bowl
Jan 28, 2024
Alibi Rolls Out Music Slate to Accompany Documentaries
Jan 28, 2024
U2 to Play Grammys Live from Las Vegas Sphere
Jan 26, 2024
Empire State Murals Inspire Imaginary Forces’ ‘Percy Jackson’ Titles
Jan 26, 2024
Vivid Zero Sharpens WINK’s On-Air Look
Jan 25, 2024
Agency Planet 365 Offers Local Stations Brandit247
Jan 25, 2024
Max IDs ‘Mostly Harmless’
Jan 25, 2024
Streamer Pluto TV Launches Pop-Up Super Bowl Channel
Jan 24, 2024
Promo Mojo: NBC’s ‘Chicago,’ ‘Law & Order’ Blocks Lock Down Ranker
Jan 24, 2024
‘Curb Your Enthusiasm’ Final Season Trailer Explains Everything
Jan 23, 2024
‘Oppenheimer’ Leads Oscar Nominations with 13
Jan 23, 2024
Roger Launches New Social Media, Digital Agency LoudnClear
Jan 23, 2024
Building Your Brand Beyond Black History Month
Jan 22, 2024
Imaginary Forces Takes to the Skies for ‘Masters of the Air’
Jan 20, 2024
ESPN BET Campaign Centers the Action on Sports Fans
Jan 20, 2024
Brighton’s Cub Studio Animates NFL’s All-Pro Team
Jan 20, 2024
Guy Ritchie’s ‘The Gentlemen’ Are Coming to Netflix
Jan 20, 2024
Apple TV Plus Documents Messi’s ‘Rise of a Legend’
Jan 19, 2024
2C Creates Retro Casino Vibe for Discovery’s ‘Hustlers Gamblers Crooks’
Jan 18, 2024
HBO Sports to Debut ‘The Unbreakable Tatiana Suarez’
Jan 18, 2024
Warner Bros. Discovery Moves All Sports Under TNT Sports
Jan 18, 2024
Alibi Music Signs Cadence Music Group as Canadian Sync Agent
Jan 17, 2024
Promo Mojo: NBC Franchises Take Over Ranker
Jan 17, 2024
Alkemy X’s Creative Studio Signs Remade
Jan 17, 2024
Emily in Paris Pitches Designs for Summer Olympics on NBC
Jan 17, 2024
Erin McIlvain Named SVP, Affiliate Distribution and Marketing at The CW
Jan 17, 2024
Joe Philips Promoted to Creative Director at Another Country Detroit
Jan 16, 2024
CW Spices Up Brand with Saucy Refresh
Jan 12, 2024
Paramount to Drop New Spot in NFL on CBS Wild Card Game
Jan 12, 2024
Harry Has No Plan to Save the World in Syfy’s ‘Resident Alien’
Jan 11, 2024
Michonne Searches for Rick in ‘The Walking Dead: The Ones Who Live’
Jan 11, 2024
The Mill Hunts for Glory for ‘League of Legends,’ Mercedes
Jan 11, 2024
Nat Geo’s ‘Genius: MLK/X’ Gets Four-Platform Premiere
Jan 10, 2024
Studio AKA Sketches Life of NBA Great George Gervin for 'Iceman'
Jan 10, 2024
Promo Mojo: ‘The Floor’’s the Ceiling in This Week’s Ranker
Jan 9, 2024
Something is Targeting Scientists in ‘3 Body Problem’
Jan 9, 2024
‘Survivor’ Meets ‘Deal or No Deal’ in New NBC Reality Competition
Jan 9, 2024
‘Dead by Daylight’ Welcomes Alan Wake to the Fog
Jan 8, 2024
ABC Welcomes Back Emmy Winner ‘Abbott Elementary’
DRAG