Broadcaster takes three spots with 'Today' and NFL Football.
NBC’s 2024 Paris Summer Olympics coverage tops the Promo Mojo ranker for the week ended July 28, making it TV’s most promoted programming for a fourth week in a row. NBC also grabs third place for Today (which is broadcasting from Paris during the Olympics) and fifth for the coming return of NFL Football.
Rounding out the ranking are two cable networks: Nickelodeon, which promotes Nickelodeon Movie Madness (family-friendly movies airing on Fridays in primetime) in second place, and MTV, which hypes reality competition The Challenge — which in its 40th season is billing itself as The Challenge 40: Battle of the Eras — in fourth.
Notably, NFL Football scores the highest iSpot Attention Index (160) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor's Note: Right click on the videos to watch in a new browser page.]
1) 2024 Paris Summer Olympics, NBC
Impressions: 1,533,201,397
Interruption Rate: 2.24%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $4,603,067
Out-of-network Est. Spend: $3,420,469
2) Nickelodeon Movie Madness, Nickelodeon
Impressions: 160,381,224
Interruption Rate: 2.32%
Attention Index: 82 (18% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $527,023
Out-of-network Est. Spend: $0.00
3) Today, NBC
Impressions: 159,012,856
Interruption Rate: 0.97%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 97%, Local 3%, VOD/OTT 0%
In-network Value: $795,838
Out-of-network Est. Spend: $0.00
4) The Challenge, MTV
Impressions: 149,580,902
Interruption Rate: 2.62%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $534,154
Out-of-network Est. Spend: $0.00
5) NFL Football, NBC
Impressions: 144,221,347
Interruption Rate: 0.97%
Attention Index: 160 (60% fewer interruptions than avg.)
In-network Value: $868,951
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).