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January 29, 2024
The A Team Leads the Way to NFL Pro Bowl
INTROSTORYGALLERYCREDITS
Miami-based creative collab creates two-tier campaign ahead of fun football weekend.

The NFL Network enlisted Miami-based creative collaborators, The A Team, to create a two-tier campaign for the NFL's upcoming Pro Bowl Games in Orlando, Fla., over the weekend of February 1-4. The campaign is built to raise awareness of the NFL's shift to its new flag-football format while highlighting some of the league's biggest stars, including Eli and Peyton Manning as rival flag-football team coaches.

The initial phase aimed at driving event attendance to the brand-new location, while the second phase focused on amplifying viewership for the televised skills competitions and flag football showdown.

Phase One – Ticketing

Phase Two – Tune In

“Our goal was to show the intensity and fun that will highlight the week with the biggest emphasis focusing on the grand finale, the flag football showdown,” said The A Team's Ben Frank in a statement. “Using a vibrant design package, we highlighted some of the action-packed and adrenaline filled moments one can expect from this year's Pro Bowl Games.”

Credits

Client: NFL Network Creative Marketing

Chief Marketing Officer: Tim Ellis

SVP, Social, Influencer and Content Marketing: Ian Trombetta

SVP, Global Brand and Consumer Marketing: Marissa Solis

VP, Head of Content Marketing: Tony Isetta

VP, Global Brand and Consumer Marketing: Rhett Nichols

Director Global Brand and Consumer Marketing: Jackie Finn

Senior Coordinator Global Brand and Consumer Marketing: Caroline Davis

Executive Producer: Chris Hill

Senior Creative Director: Nate Steele

Creative Director: Joseph Lovallo

Senior Producer: Alison Maddern

Production Coordinator: Emily Perrone

Music Supervisor: Simone Benyacar

Agency: The A Team

Creative Director: Ben Frank

Executive Producer: Nikki Blaszyk

Design Director/Designer: Luis Martinez

Creative Director: Marni Wagner

Senior Editor: Jeff Morelli

Designer: Tony Agliata

Animator/Colorist: Dmitri Zavyazkin

Audio Engineer: Cesar Haliwa

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