NBC’s America’s Got Talent tops the Promo Mojo ranker for the week ended May 26, making it TV’s most promoted show. The network also takes second place to promote its upcoming 2024 Paris Summer Olympics coverage, which will run Friday, July 26 through Sunday, August 11, 2024 on NBC and Peacock in the U.S.

Traditional broadcasters once again sweep the top five. NBC is joined by CBS, which grabs third place to promote Elsbeth; ABC, with Good Morning America in fourth place; and Fox, which hypes new game show The Quiz With Balls in fifth.

Notably, the 2024 Paris Summer Olympics gets the highest iSpot Attention Index (117) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Brief by G.E.M.A. has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

1) America's Got Talent, NBC

Impressions: 428,004,252

Interruption Rate: 1.92%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,526,759

Out-of-network Est. Spend: $554,063

2) 2024 Paris Summer Olympics, NBC

Impressions: 262,085,102

Interruption Rate: 1.49%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,625,034

Out-of-network Est. Spend: $39,493

3) Elsbeth, CBS

Impressions: 205,501,363

Interruption Rate: 1.06%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,137,670

Out-of-network Est. Spend: $0.00

4) Good Morning America, ABC

Impressions: 201,794,915

Interruption Rate: 0.97%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $674,998

Out-of-network Est. Spend: $0.00

5) The Quiz With Balls, Fox

Impressions: 185,719,280

Interruption Rate: 1.72%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 89%, Local 7%, VOD/OTT 4%

In-network Value: $296,556

Out-of-network Est. Spend: $756,747

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).