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April 16, 2024
Telemundo Returns to ‘Neustras Finanzas’ for Financial Literacy Month
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Multiplatform initiative first launched in 2022.

NBCUniversal’s Spanish-language network Telemundo is empowering its Spanish-language viewers to take control of their finances during Financial Literacy Month with nationwide campaign, “Nuestras Finanzas” (Our Finances). 

“Enhancing financial literacy and empowering families to make informed decisions regarding savings, credit, and secure transactions are foundational steps towards forging brighter financial futures for our community,” said Luis Rosero, vice president of corporate and external affairs at NBCUniversal Telemundo Enterprises. “We take pride in sustaining this vital campaign and our steadfast commitment, working hand in hand with our partners to provide Hispanics across the nation with access to these indispensable financial literacy resources.

The “Nuestras Finanzas” campaign first launched in 2022 as a cornerstone of Telemundo’s signature corporate responsibility program, “El Poder en Ti” (The Power in You). It covers such important topics as income generation, budgeting, saving practices and investment strategies. 

RELATED: Telemundo Changes the Game for Women's History Month

Telemundo also is collaborating with the U.S. Commission on Financial Literacy to promote its website MiDinero Inicio | MyMoney.gov, which offers reliable and easily accessible financial information. Additionally, Telemundo is working with fellow NBC entities CNBC, CNBC en Español, NBCUniversal's ongoing “The More You Know” PSA campaign, and subject matter experts to provide town hall-style webinars and on-air and digital segments designed to advance its audience’s financial literacy. 

Throughout the month, “Tu Dinero, Tu Futuro” (Your Money, Your Future) segments will offer viewers tips via digital social channels in partnership with Telemundo television stations. To conclude the month, Telemundo is partnering with CNBC en Español for a digital “charla,” hosted by CNBC’s Silvana Henao. 

And finally, Telemundo's “Nuestros Negocios” (Our Businesses) platform is providing lessons and advice targeted to Hispanic small enterprises. In collaboration with organizations such as the United States Hispanic Chamber of Commerce, The Hispanic Heritage Foundation, Prospera and other national entities, the initiative will provide a range of English and Spanish-language financial resources. 

According to findings from a recent CNBC International Financial Security Survey, inflation is the main source of financial stress among respondents in nine countries. Moreover, in the U.S., seven out of ten adults felt “very” or “somewhat” stressed about their personal finances. 

Other U.S. key findings include: 

  • Seven in ten Americans are stressed about their personal finances, with nearly half feeling they are in a worse financial situation than five years ago
  • Inflation is the main driver of financial stress for U.S. adults
  • Women experience higher levels of financial stress than men
  • Three in four U.S. adults anticipate relying on government support in retirement, as more than half acknowledge they are behind schedule in retirement planning and savings

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