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TV 2 Denmark was named Europe Creative Marketing Team of the Year for the fifth consecutive year on Wednesday at The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.)’s in-person celebration at Amsterdam’s Yellow House.

‍RELATED: TV 2 Denmark Wins Europe 2023 Creative Marketing Team of the Year

Scandinavian agency, New Land, a frequent partner of TV 2 Denmark, was named Agency of the Year at the 2024 GEMAwards TV/Streaming Europe. 

TV 2 Denmark and New Land’s silver-winning spots in the categories of brand image campaign and programme spot are featured below.

Also nominated for Creative Marketing Team of the Year were  BBC Studios Creative, Netflix, Paramount Creative MTVE Europe, Sky Creative and The Walt Disney Company Europe & Africa. 

Other finalists for European Agency of the Year were Poland’s Bednarski.co, Spain’s Cirugia Grafica, England’s Make It Social, Spain’s Tricefalo Studio and global agency Zealot. Tricefalo won this award in 2022, while Denmark’s Holy Ravioli was named agency of the year in 2023.

TV 2 Denmark secured the win with golds in such categories as branded partnerships, directing, animation, programme spot, special event spot, variety spot, short-form spot, spot not using programme footage, I’m not crying, you are!, OMG!, funniest spot and social responsibility spot. The Copenhagen-based video service scored silvers in brand image campaign, social media video, programme spot, sports spot, short-form spot, spot not using programme footage, I’m not crying, you are!, funniest spot and social responsibility spot. 

Other big winners were BBC Studios, which won gold and silver in the category of total brand design package for its BBC Nordic redesign, on which it worked with London-based Weareseventeen, and its BBC Earth rebrand.

Paramount Creative MTVE Europe and its partner agency Cirugía Gráfica won gold for its “The Mountain is the Star” idents package in the categories of out-of-house idents and bumpers/interstitials. 

Paramount Creative MTVE Europe and its partner agency Bednarski, led by Polish designer and animator Krzysztof Bednarski, won gold in three categories: brand image campaign, 360 campaign: brand image and brand spot for its stop-motion animated “Iconic Movies” spot.

Likewise, Madrid’s Tricefalo is a frequent collaborator of Paramount Network Spain and together the duo were finalists across five categories, including something for nothing, editing, clips-based spot, visual effects and sound design. 

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The sound design in Paramount Network Spain’s “Horror Weekend” won silver:  

and the editing in “Film Without Limits” won gold:

See all of the winners of the 2024 GEMAwards TV/Streaming Europe competition here. 

Two rounds of judging were held to determine the winners of the 2024 GEMAwards TV/Streaming Europe competition. The first round, which determines the finalists, was conducted online and included a diverse line-up of industry judges from the entertainment marketing industry. Each entry was evaluated and scored based on overall creativity, originality of concept and message effectiveness. Finalists then advanced to the final round for jury consideration. This year, a jury of industry professionals met in Amsterdam to deliberate over the finalist entries and decide the gold and silver winners.

This year's jury was composed of:

Livio Basoli, chief creative officer, Dude

Paul Brolly, head of creative, BBC

David Carrizales, chief creative officer, executive producer, Binalogue

Emma Cassidy, senior creative director, sport and kids, Warner Bros. Discovery

Pimi Fassoula, communications and marketing director, Alpha TV

John Ford, head of creative studio EMEA, Netflix

Espinar Gabriel, creative director, The Film Agency

Line Harstad, creative director, Viaplay Group

Andreas Hoess, creative director, Red Bull

Unai Iparragirre, head of channels, EITB

Agnieska Magdziarek, on-air promotion director, SPI International

Xuan Pham, EMEA senior creative director, Amazon Prime Video

Sasan Roohi, creative director, The Walt Disney Company

Lieven Van Overbeke, strategic creative director, VRT Belgium

Ramon Verdet, head of creative services, AMC International Networks SE

Nina Von Dem Bussche, creative director, Then We Take Berlin

Once winners are finalized and confirmed by G.E.M.A.’s awards team, each winning entry is assigned points, with gold winners earning three points and silver two points. The Creative Marketing Team and Agency of the Year winners are decided by the final points tally.

2024 GEMAwards TV/Streaming competitions are currently open and receiving submissions in the Global, North America, Latin America, local and India regional categories. 

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