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January 25, 2024
Agency Planet 365 Offers Local Stations Brandit247
INTROSTORYGALLERYCREDITS
Product promises to make local promos easier, quicker and cheaper to produce.

Full-service agency Planet 365 has launched Brandit247, a service that provides ready-to-air multimedia campaigns for local TV stations at a budget-friendly price.

Brandit247 offers stations a series of templates, complete with musical accompaniment, that they can customize with their own footage and logo.

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“Get the creative, skip the process,” said Dylan Gerber, president of Planet 365, in a statement. “The service simplifies the branding process. We offer stations a selection of targeted creative spots and digital assets they can customize to create powerful, engaging, multiplatform campaigns with minimal expenditure.”

“Our industry is under incredible pressure at a time when local journalism and community connections are needed most,” said Marty Frey, Gerber's partner and former SVP of NBC affiliate marketing, also in a statement. “We created Brandit247 to offer station groups, general managers and creative service directors a cost- effective solution to attract new audiences as they face budget and staffing challenges.”

Additional partners in this venture include media marketing executives Juliet Lowrie, Matt Boline, Gary Thomas Wann and music director Eddie Wohl.

Los Angeles-based Planet 365 is a full-service agency that has launched and promoted both primetime and syndicated series as well as created national and local brand campaigns for TV stations and networks.

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