COMPETITIONS
academy
awards
December 6, 2023
Bark Bark Stages Christmas Light Fight for Hallmark
INTROSTORYGALLERYCREDITS
Branded spot pairs Nissan with Hallmark’s Countdown to Christmas.

Next-door neighbors take their Christmas decorating very seriously in this branded spot from Atlanta-based agency Bark Bark for Hallmark Channel in partnership with Nissan.

Shot on Colonial Street at Universal Studios in Los Angeles, the couples keep trying to one-up each other via their elaborate Christmas decorations, continuing to run back out to gather more ornaments and lights in their Nissan Pathfinder and Rogue vehicles.

In the end, the couples remain friends as they share hot chocolate while overseeing their handiwork and agreeing to gather to watch the latest Hallmark original holiday movie.

Credits

Client: Hallmark Media

Chief Marketing Officer: Lara Richardson

Senior Vice President, Brand Creative: Terry McCormick

Senior Vice President, Brand Marketing: Danielle Mullin

Senior Vice President, Ad Sales: Casey Gould

VP Ad Sales, Brand Marketing: Shelly Bayne

Senior Director, Brand Production and Ops: Leilani Gushiken

Creative Director, Brand Creative: Bridget Blandin

Senior Writer/Producer, Brand Creative: May Shaktah

Account Executive: Monica Rivera

Production Assistant, Brand Production and Ops: Michel Bezak

Agency: TBWA

Sr Planner, Brand Marketing & Production: Anvita Upadhyaya

Senior Product Specialist Nissan: Patrick Jones

Business Manager: Simone Carr

Associate Creative Director: Meg Pearce

Production: Bark Bark

Head of Creative & Director: Daniel Sattelmeyer

Head of Production: Tabitha Mason-Elliott

Senior Executive Producer: David Brand

Head of Post & Project Management: Ann Daykin

Associate Creative Director, Dustin Frissell

Senior Writer/Producer: Morgan Johnson

SVP, Partnerships: Karen Grant

Executive Producer, Post Production: Jason Sheedy

Producer, Post Production: Nick Rood

Design Director: Keachia Greenidge

Producer, Audio: Jeremiah Prescott

Production Supervisor: Desiree Taylor

Company 3, Colorist: Sean Coleman

Director of Photography: Christopher Soos

Production Design: Federico Laboureau

Production Manager: Vincent Terrazzino

TOP STORIES
MORE BRIEFS
Apr 11, 2024
‘Polin’ Season of ‘Bridgerton’ Blooms May 16
Apr 10, 2024
Promo Mojo: CBS Again Claims Three of Top Five Spots
Apr 10, 2024
Greece’s Cosmote TV Pays Tribute to Brad Pitt
Apr 9, 2024
Hello, The Drag Queens Are Here
Apr 8, 2024
Paramount Plus Explores More ‘Evil’ in Series’ Final Season
Apr 4, 2024
Starz Promotes Marketing Executives
Apr 3, 2024
Promo Mojo: CBS Occupies Three Out of Week’s Top-Five Slots
Apr 2, 2024
G.E.M.A. to Host First Member Event in Santa Monica
Apr 2, 2024
Hot Spot: Imaginary Forces’ ‘New Look’ Main Titles Bloom for Apple TV Plus
Apr 2, 2024
Disney, Nat Geo Team Up to Celebrate Earth Month
Mar 28, 2024
New Season, New Reasons to Say Yes to YES
Mar 27, 2024
Promo Mojo: As It Moves to ABC ‘9-1-1,’ Stays on Top
Mar 26, 2024
It’s a Snow Day in South Park!
Mar 26, 2024
Hot Spot: Imaginary Forces Heads to ‘Palm Royale’ for Apple TV Plus
Mar 25, 2024
Hulu Takes Riley Keough ‘Under the Bridge’
Mar 22, 2024
Ncuti Gatwa is a Doctor Who for a New Generation
Mar 21, 2024
All Must Choose in HBO’s ‘House of the Dragon’
Mar 20, 2024
Nat Geo Rolls Out Royal Campaign for ‘Queens’
Mar 19, 2024
SAM Reunites With NewsNation on Sonic Brands
Mar 19, 2024
Promo Mojo: ABC Hypes ‘9-1-1’ After Move From Fox
Mar 15, 2024
Hot Spot: Whistle for Peeta in E!’s ‘Hunger Games’ Marathon Promo
Mar 13, 2024
Hot Spot: Peter Anderson Studio Takes ‘Constellation’ Out of This World
Mar 12, 2024
Hot Spot: Elastic Sets Sail on Main Titles for FX’s ‘Shōgun’
Mar 12, 2024
Promo Mojo: And the Winner is ABC’s Oscars
Mar 12, 2024
HBO Digs Into ‘The Truth Vs. Alex Jones’
Mar 11, 2024
Cozi TV to Take ‘Roseanne’ Couch on Tour
Feb 29, 2024
G.E.M.A. Officially Debuts at Live Event at Grammy Museum
Feb 29, 2024
As Marketing Migrates to New Platforms, Its Purpose Stays the Same
Feb 23, 2024
HBO Explores ‘A Revolution on Canvas’
Feb 22, 2024
Promax Transforms to The Global Entertainment Marketing Academy of Arts & Sciences
Jan 31, 2024
Bellaluca is the Perfect Marriage of Strategy and Creativity
Jan 29, 2024
Hot-Shot Pilot Inspires Blue-Eyed Girl in ‘Starfield’
Jan 29, 2024
Versus, Blacktag Introduce Curated Slate of Black Creators
Jan 29, 2024
The A Team Leads the Way to NFL Pro Bowl
Jan 28, 2024
Alibi Rolls Out Music Slate to Accompany Documentaries
Jan 28, 2024
U2 to Play Grammys Live from Las Vegas Sphere
Jan 26, 2024
Empire State Murals Inspire Imaginary Forces’ ‘Percy Jackson’ Titles
Jan 26, 2024
Vivid Zero Sharpens WINK’s On-Air Look
Jan 25, 2024
Agency Planet 365 Offers Local Stations Brandit247
Jan 25, 2024
Max IDs ‘Mostly Harmless’
Jan 25, 2024
Streamer Pluto TV Launches Pop-Up Super Bowl Channel
Jan 24, 2024
Promo Mojo: NBC’s ‘Chicago,’ ‘Law & Order’ Blocks Lock Down Ranker
Jan 24, 2024
‘Curb Your Enthusiasm’ Final Season Trailer Explains Everything
Jan 23, 2024
‘Oppenheimer’ Leads Oscar Nominations with 13
Jan 23, 2024
Roger Launches New Social Media, Digital Agency LoudnClear
Jan 23, 2024
Building Your Brand Beyond Black History Month
Jan 22, 2024
Imaginary Forces Takes to the Skies for ‘Masters of the Air’
Jan 20, 2024
ESPN BET Campaign Centers the Action on Sports Fans
Jan 20, 2024
Brighton’s Cub Studio Animates NFL’s All-Pro Team
Jan 20, 2024
Guy Ritchie’s ‘The Gentlemen’ Are Coming to Netflix
Jan 20, 2024
Apple TV Plus Documents Messi’s ‘Rise of a Legend’
Jan 19, 2024
2C Creates Retro Casino Vibe for Discovery’s ‘Hustlers Gamblers Crooks’
Jan 18, 2024
HBO Sports to Debut ‘The Unbreakable Tatiana Suarez’
Jan 18, 2024
Warner Bros. Discovery Moves All Sports Under TNT Sports
Jan 18, 2024
Alibi Music Signs Cadence Music Group as Canadian Sync Agent
Jan 17, 2024
Promo Mojo: NBC Franchises Take Over Ranker
Jan 17, 2024
Alkemy X’s Creative Studio Signs Remade
Jan 17, 2024
Emily in Paris Pitches Designs for Summer Olympics on NBC
Jan 17, 2024
Erin McIlvain Named SVP, Affiliate Distribution and Marketing at The CW
Jan 17, 2024
Joe Philips Promoted to Creative Director at Another Country Detroit
Jan 16, 2024
CW Spices Up Brand with Saucy Refresh
Jan 12, 2024
Paramount to Drop New Spot in NFL on CBS Wild Card Game
Jan 12, 2024
Harry Has No Plan to Save the World in Syfy’s ‘Resident Alien’
Jan 11, 2024
Michonne Searches for Rick in ‘The Walking Dead: The Ones Who Live’
Jan 11, 2024
The Mill Hunts for Glory for ‘League of Legends,’ Mercedes
Jan 11, 2024
Nat Geo’s ‘Genius: MLK/X’ Gets Four-Platform Premiere
Jan 10, 2024
Studio AKA Sketches Life of NBA Great George Gervin for 'Iceman'
Jan 10, 2024
Promo Mojo: ‘The Floor’’s the Ceiling in This Week’s Ranker
Jan 9, 2024
Something is Targeting Scientists in ‘3 Body Problem’
Jan 9, 2024
‘Survivor’ Meets ‘Deal or No Deal’ in New NBC Reality Competition
Jan 9, 2024
‘Dead by Daylight’ Welcomes Alan Wake to the Fog
Jan 8, 2024
ABC Welcomes Back Emmy Winner ‘Abbott Elementary’
Jan 7, 2024
‘The Swans’ Prepare for Battle in FX’s ‘Feud’
Jan 4, 2024
What Brief is Watching: January 2024
Jan 4, 2024
Coca-Cola, Christopher Storer Reimagine ‘The Bear’’s Christmas Episode
Jan 3, 2024
Promo Mojo: Anthony Anderson, His Mom Take Top Spot for Fox's ‘We Are Family’
Dec 22, 2023
Anderson and Andy Are Back for NYE on CNN
Dec 21, 2023
Lifetime Partners With Campbell’s to Serve a ‘Spoonful of Joy’
Dec 21, 2023
Vinnie Jones is Tired of Being Santa’s Enforcer in ‘World of Tanks’
Dec 20, 2023
Promo Mojo: The NFL Reigns Supreme
Dec 19, 2023
How We Are Royale Visualizes Marketing for Audio
Dec 18, 2023
Syfy Gets Loud for Christmas
Dec 17, 2023
Max Morphs Into 'Barbie Land'
Dec 17, 2023
Kingpin Thanks you for Your Loyalty in Marvel’s ‘Echo’
Dec 17, 2023
‘General Hospital,’ ‘Kelly Clarkson’ Lead Daytime Emmy Awards
Dec 17, 2023
Netflix, Wit Studio to Remake ‘The One Piece’
Dec 15, 2023
‘Dune 2’’s Timothée Chalamet, Austin Butler Face Off in ‘Call of Duty: MW3’
Dec 15, 2023
Lifetime Gives Back to 11 Military Spouses
Dec 15, 2023
Alkemy X Signs Creative Director and Editor Aaron Dunkel
Dec 14, 2023
CNBC Squares Circle on Polished New Look
Dec 14, 2023
Paramount Plus Launches ‘Hide & Peak’ Campaign for Super Bowl LVIII
Dec 13, 2023
HBO Documentary ‘Daniel’ Captures Young Man’s Life on Film
Dec 13, 2023
Promo Mojo: CBS Climbs with ‘Grammy Salute to 50 Years of Hip-Hop’
Dec 13, 2023
Influencers Get a Taste of ‘Call of Duty: Warzone’
Dec 12, 2023
Warner Bros. Pictures Brings ‘Aquaman’ to Roblox
Dec 12, 2023
Vizio Asks Viewers to ‘Watch Us’ in New Campaign
Dec 11, 2023
Dan Aykroyd Delves Into ‘The UnBelievable’ on History Channel
Dec 10, 2023
Paradise Has a Price in Hulu’s ‘Grand Cayman: Secrets in Paradise’
Dec 10, 2023
Charlie Co Gives Big Ten Viewers a Break with State Farm
Dec 10, 2023
Reelz Reveals New Identity in Brand Spot
DRAG