When a barista complains that she needs a break, Fox college football sideline reporter Jenny Taft and University of Iowa college basketball player Caitlin Clark pop in to provide one for her, referring her to a friendly and familiar State Farm agent while also grabbing a couple of coffees for themselves.

The co-branded campaign was produced by Culver City, Calif.-based agency Charlie Co and runs during Big Ten's coverage of women's college basketball. Charlie Co also created a six-second pre-roll spot to run before game highlights on social platform X.

The set includes lots of accents, like coffee cups, in State Farm red and some fun Easter eggs in the names of the coffee drinks offered by the shop.