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December 14, 2023
CNBC Squares Circle on Polished New Look
INTROSTORYGALLERYCREDITS
Includes updated logo, new graphics system.

CNBC earlier this week unveiled a new look across its programming blocks, including spruced-up logo, cleaner presentation and new show opens.

The network looked to accomplish several goals with the on-air refresh: build on CNBC's brand equity, which the business-focused cable network has established over more than 30 years; deliver a sophisticated presentation that appeals to the channel's financially minded viewers; elevate its storytelling; and push its boundaries.

The design is intended to be clean and minimalistic, grounded in the channel's neon blue brand color and complementary to NBC's overall palette, reminding viewers of both CNBC's legacy and also its alignment with the parent brand.

It relies on san serif typeface “Gotham” as its brand font.

The updated logo, housed within a square, now takes up permanent residence in the lower left hand corner of the screen. Above it, resides date and time information.

The square is the system's core design element, representing all actionable information. In the background, the square becomes stacking 3D cubes. Because CNBC delivers so much information to viewers, simplicity and clarity are key to its presentation. The new system is based on a grid, in which all types of information are assigned their specific places.

The network's tagline remains “live ambitiously,” which was established last summer.

When the channel first started ideating the rebrand two years ago, it worked with New York City-based branding agency Troika on initial concepts. The finished look was completed by CNBC's creative, marketing, editorial, and technical operations departments as well as the NBCUniversal News Group's design and production team, including SVP, marketing Tom Clendenin and VP, global creative director Robert Poulton.

Credits

Client: CNBC

SVP, Marketing: Tom Clendenin

VP, Global Creative Director: Robert Poulton

Associate Creative Director: John Rehm

Sr. Director, Design & Brand Standards: Julie George

SVP, Business News: Dan Colarusso

VP, Business News & Programming: Craig Bengtson

SVP, Technical Operations: Steve Fastook

SVP, Design & Production NBCUniversal News Group: Marc Greenstein

VP, Production & Studio Operations: Andy Barsh

Agency: Troika

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