Warner Bros. Pictures' smash movie hit of the summer, Barbie, is now available to stream on Max.

Barbie with ASL, which is accompanied by American Sign Language featuring ASL performer Leila Hanaumi, also is available on the service. That version of the movie can be identified by its key art with the sign language symbol.

Barbie debuted in theaters July 21 and went on to break records as the highest-grossing global release in the studio's 100-year history.

To welcome the movie to the service, Max has turned the Barbie landing page into “Barbie Land,” with a custom pink and white logo and a pink homepage that appears on supported devices. Max on the web includes additional themed elements such as pink menus and a fun pink sparkly cursor animation. The Barbie landing page also suggests other movies and TV shows fans of Barbie may want to check out, such as Reese Witherspoon's Legally Blonde or Issa Rae's Insecure.

Fans can personalize their Max profiles with avatars from a selection of characters from the film, including Stereotypical Barbie (Margot Robbie), Stereotypical Ken (Ryan Gosling), Gloria (America Ferrera), Dr. Barbie (Hari Nef), President Barbie (Issa Rae), Allan (Michael Cera), and more.

The landing page also includes other content for Barbie fans to check out, including:

– Becoming Barbie: See how Margot Robbie and the incredible Barbie crew crafted an iconic look for the leading role.

– Barbie Transportation Sequences: Go behind the scenes for a look at how the crew pulled off Barbie and Ken's memorable journey into the real world.

– Greta's Vision: The cast and crew discuss writer/director Greta Gerwig's approach to bringing Barbie's world to life.

– I'm Just Ken Music Video: An exclusive behind-the-scenes look at the making of the music video.

– Musical Make-Believe: Disco Dance: A behind-the-scenes look at the choreography and filming of the spectacular disco dance scene in Barbie.

– Musical Make-Believe: Doing War: An exclusive behind-the-scenes look at the making of the epic Ken Battle scene.

– Musical Make-Believe: Ken's Ballet: See how the Ken Ballet number came together, including a behind-the-scenes look at the cast recording with Mark Ronson.

– We Are Barbie: Join the stars of the film as they discuss what makes each of their Barbie characters unique.

Max users can also enjoy “Let's Play Dress Up,” an interactive component of Max that allows users to hover over icons such as lipstick and high heeled shoes. When users click on the icon, a hidden title will appear, surprising users with their next watch on the platform.

Some of the curations available in the collection include Every Night is Girls' Night, More From the Cast, This Barbie Is…, Mojo Dojo Casa House, I Am Kenough and Behind the Sequins.

Barbie comes from writer/director Greta Gerwig from a script by her and her partner Noah Baumbach (Marriage Story, The Squid and the Whale) based on Barbie by Mattel. The movie stars Margot Robbie as Barbie and Ryan Gosling as Ken, along with America Ferrara as Gloria, Kate McKinnon as Weird Barbie, Michael Cera as Allan, Issa Rae as President Barbie, Ariana Greenblatt, Rhea Perlman and Will Ferrell. It also stars Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandera Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, Scott Evans, Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlan, Ritu Arya, Dua Lipa and Helen Mirren.

Barbie has received 18 Critics Choice nominations, nine Golden Globe nominations and 12 Grammy nominations. It's produced by David Heyman, Robbie, Tom Ackerly and Robbie Brenner with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.