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December 14, 2023
Paramount Plus Launches ‘Hide & Peak’ Campaign for Super Bowl LVIII
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Players must find QR codes hidden in streaming platform’s content.

We return to the top of Paramount Mountain – where for some reason a talking picture of a pirate with a parrot perched on the frame resides – for the announcement of Paramount Plus' new sweepstakes “Hide & Peak.” The campaign is debuting ahead of the service's streaming of CBS Sports' coverage of Super Bowl LVIII from Las Vegas on February 11.

RELATED: Paramount to Bring Paramount Mountain to Super Bowl LVIII

Paramount Plus is giving away 58 tickets to the big game. To enter for a chance to win, Paramount Plus is gamifying content selection on its platform, challenging viewers to find hidden QR codes strewn throughout the platform. Once found, viewers can scan the codes, taking them to a website where they will be provided with further submission guidelines.

Hints as to the locations of the QR codes will be planted each week on @ParamountPlus social platforms, with new codes dropping every Thursday starting December 14 and running through December 28. The sweepstakes runs through January 8 at noon ET, and winners will be announced January 15.

“We couldn't be more excited to be the streaming home of CBS Sports' presentation of Super Bowl LVIII and plan to generate excitement both on and off the field with original and creative campaigns, such as this interactive sweepstakes,” said Domenic DiMeglio, executive vice president, chief marketing officer, Paramount Streaming. “The digital activation gives us the chance to engage audiences within our service while also giving back to some of our lucky fans with 58 tickets in honor of Super Bowl LVIII.”

Winners will receive a pair of tickets and a VIP Super Bowl LVIII package that includes entrance to the game, three nights of lodging, airfare and more. No purchase is necessary to play but winners must be 21 and older.

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