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January 12, 2024
Paramount to Drop New Spot in NFL on CBS Wild Card Game
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New ‘mountain of entertainment’ spot also to appear during Super Bowl LVIII.

Paramount returns to the top of action-packed Paramount Mountain with the latest spot in its ongoing “Mountain of Entertainment” campaign.

The spot features Deception Scourge and his somewhat malfunctioning arm cannon from Transformers: Rise of the Beasts (voiced by Peter Dinklage) as well as Buffalo Bills quarterback Josh Allen, who is sporting a less mechanical arm cannon of his own.

As Deception tries to get his arm cannon to work, NFL on CBS announcers continue to commentate from their mountaintop control cave, leading Deception to exclaim, “Silence, Jim Nantz!” before managing to blow up the side of a nearby mountain.

Deception and Allen are joined by various Paramount Plus characters, including Dora the Explorer and Peppa Pig.

The above spot will debut during the NFL on CBS Wild Card game on Sunday, January 14. A second new “Mountain of Entertainment” spot will air during CBS' broadcast of Super Bowl LVIII live from Las Vegas on Sunday, February 11.

RELATED: Paramount Plus Launches ‘Hide & Peak' Campaign for Super Bowl LVIII

Paramount's award-winning “Mountain of Entertainment” campaign, created by Droga 5, is now in its fourth year. In December, the campaign took home gold and silver at the 2023 Promax Global Excellence Awards.

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