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December 6, 2023
Promo Mojo: CNN’s ‘King Charles’ Reigns Over Ranker
INTROSTORYGALLERYCREDITS
Christmas, reality hits fill out rest of weekly roster.

King Charles — a new CNN primetime weekly series hosted by Gayle King and Charles Barkley — tops the Promo Mojo ranker for the week ended December 3, making it TV's most promoted show.

CNN is joined in the top five by two fellow cable networks: Hallmark Channel, which hails original movie A Not So Royal Christmas in third place, and Freeform, which promotes its 25 Days of Christmas programming event in fourth.

Rounding out the ranking are ABC's two reality hits: Dancing With the Stars in second and The Golden Bachelor in fifth.

Notably, King Charles has the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week's most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot's database as additional airings information becomes available.

1) King Charles, CNN

Impressions: 278,416,574

Interruption Rate: 1.11%

Attention Index: 119 (19% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $562,610

Out-of-network Est. Spend: $0.00

2) Dancing With the Stars, ABC

Impressions: 228,165,037

Interruption Rate: 1.14%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 94%, Local 6%, VOD/OTT 0%

In-network Value: $2,060,204

Out-of-network Est. Spend: $0.00

3) A Not So Royal Christmas, Hallmark Channel

Impressions: 206,045,487

Interruption Rate: 3.72%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,114,275

Out-of-network Est. Spend: $207,251

4) 25 Days of Christmas, Freeform

Impressions: 202,625,269

Interruption Rate: 1.41%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $777,110

Out-of-network Est. Spend: $406,234

5) The Golden Bachelor, ABC

Impressions: 198,553,953

Interruption Rate: 1.59%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 88%, Local 9%, VOD/OTT 3%

In-network Value: $2,950,623

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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