COMPETITIONS
academy
awards
January 26, 2024
Vivid Zero Sharpens WINK’s On-Air Look
INTROSTORYGALLERYCREDITS
Red, white and blue graphics package is grounded in geometric motion-graphics package.

To update the brand identity of CBS affiliate WINK Ft. Myers, Fla., Los Angeles-based creative agency Vivid Zero combined photography with a clean and modern graphics look.

The structured geometric graphics package is grounded in navy blue and white and highlighted by a bold red that injects urgency into the station's overall messaging. Vivid Zero also rebuilt the station's logo, adding an element drawn from the final “K” that it calls the “K-point.” The K-point turns into a pointer or an arrow that emphasizes certain things in graphics sequences.  

“Our brand and motion theory was based on connections. Everything is connected, and the navigation elements support the story and the WINK News process of making these connections for their viewers,” wrote Vivid Zero on its website. “We add structure to the graphics package just like you would structure a news story. We leaned into the visual outline that mirrors the structure of a news story and allows us to layer imagery on top as we dive deeper to discover and uncover the big picture.”

Vivid Zero's custom motion graphics package is designed to put photography, footage and other data front and center, both to help the station better connect with the communities it serves and to highlight information that is most important to a news viewer. That included creating a “content open” that highlights upcoming stories with the camera moving from left to right as modules open and close. Similarly, Vivid Zero created shorter versions of these, called “mini opens,” that producers can insert during news broadcasts.  

Vivid Zero teamed up with IBM specifically to elevate the station's all-important weather package, based on IBM's Max platform. “We found solutions to streamline the workflow for meteorologists while creating an innovative and dynamic graphics system that re-imagined weather as it leans into interactive and digital,” Vivid Zero wrote. 

Vivid Zero created 48 looping sets and 36 custom weather icons for WINK to use in all of its weather packages.

Vivid Zero also focused on creating dynamic lower-thirds, which tend to be any newscast's most viewed graphics, as well as a full-screen graphics system to spotlight all kinds of data and photographic information.

Once the branding system and motion graphics package was completed, Vivid Zero produced a promotional package toolkit to help WINK elevate its topical tune-in spots as well as its brand image campaigns. Vivid Zero also worked with WINK to apply the new look across all of its collateral, from station cars and weather vans to business cards, baseball hats, umbrellas and more. 

Credits

Client: WINK

Operations Manager, WINK: Mark Gilson

Head of Design, WINK: Scott Thomas

Agency: Vivid Zero

Co-Founder + Chief Creative Officer, Vivid Zero: Michael Vamosy 

Executive Creative Director, Vivid Zero: Gilbert Avila

Creative Director, Vivid Zero: Alex Ishida

Art Director, Vivid Zero: Henry Jamin 

Producer, Vivid Zero: Deb Presburger, Derek Tacconelli

TOP STORIES
MORE BRIEFS
Jul 17, 2024
Promo Mojo: Ten Days Out, NBCU Keeps Olympics Flame Lit
Jul 10, 2024
Promo Mojo: NBCU’s 2024 Paris Summer Olympics Returns to Top of Podium
Jul 10, 2024
NBA 2K25 Unveils Cover Stars
Jul 9, 2024
Pop Hits Create Symptoms for Listeners in Spotify Italy Campaign
Jul 3, 2024
Promo Mojo: Fox News Rises After Presidential Debate
Jul 1, 2024
SZA Shows Off Her Handstand Skills in NBC Olympics Spot
Jun 27, 2024
G.E.M.A. Slates Two-Day Fall Event, ‘Converge 2024’
Jun 27, 2024
G.E.M.A. Travels to Spain’s Conecta Fiction & Entertainment
Jun 26, 2024
Promo Mojo: NBC Stays on Top With Olympic Trials
Jun 26, 2024
Ashley Champ Joins Versus as VP, Brand Partnerships and Talent
Jun 26, 2024
CBS Mornings Invites Viewers to Submit Mixtapes
Jun 25, 2024
‘Bridgerton’ Stuffs Main Titles with Easter Eggs for Season 3
Jun 25, 2024
Greg Mitchels Named Creative Director, Editor at Northern Lights
Jun 24, 2024
CNN Exhorts Viewers to ‘Follow the Facts’ Ahead of Presidential Debate
Jun 19, 2024
Promo Mojo: NBC Continues to Dominate
Jun 19, 2024
HBO Sews Up ‘House of the Dragon’ Main Titles
Jun 18, 2024
We Are Royale Livens Up Disney Lorcana
Jun 18, 2024
Max’s ‘Raise Your Banners’ Campaign Culminates in NYC
Jun 12, 2024
Promo Mojo: Three in a Row for NBC’s ‘America’s Got Talent’
Jun 11, 2024
Queen Elizabeth Visits the Medici Court in Starz’ ‘Serpent Queen’
Jun 11, 2024
Telemundo Marks Two Years Until FIFA World Cup 26
Jun 10, 2024
Apple Enters AI Era
Jun 10, 2024
CNN, Zealot Ratchet Up Tension in ‘Secrets and Spies’ Trailer
Jun 6, 2024
Sibling Rivalry Names David Brickel Managing Director, Executive Producer
Jun 6, 2024
Melanie Wills Named Managing Director, EMEA at Allied Global Marketing
Jun 5, 2024
Promo Mojo: NBC Dominates with Summer Reality Shows
Jun 5, 2024
TV 2 Denmark Named Europe Creative Marketing Team of the Year
Jun 4, 2024
Audible Rolls Out First-Ever Global Brand Campaign
Jun 4, 2024
Lobo Forms Strategic Partnership With Surreal Hotel Arts
Jun 3, 2024
Allied Global Marketing Launches Pride Initiative
Jun 3, 2024
Christina Anderson Joins Cutters Detroit as Executive Producer
May 31, 2024
Finalist Friday: Spot Not Using Programme Footage
May 31, 2024
United Arlines Flies Patagonian Fans to Wrexham
May 31, 2024
Supercell Gathers Hollywood Stars for ‘Squad Busters’ Launch
May 30, 2024
HBO, Max Just Getting Started When it Comes to Pride
May 30, 2024
‘Moana 2’ Teaser Trailer Sets Viewership Record
May 29, 2024
Promo Mojo: Return of ‘America’s Got Talent’ Gives NBC Top Slot
May 29, 2024
Stress Levels Rise Higher in Season 3 of FX’s ‘The Bear’
May 24, 2024
Finalist Friday: Brand Spot
May 23, 2024
G.E.M.A. Names 2024 ‘Of The Year’ TV/Streaming Europe Finalists
May 22, 2024
Promo Mojo: Fox Hopes Viewers Eat Up ‘Gordon Ramsay’s Food Stars’
May 21, 2024
Alkemy X Launches Independent Film Services Division
May 21, 2024
Sibling Rivalry Names Bo Bishop Executive Director, Creative Strategy
May 17, 2024
Finalist Friday: Motion Graphics
May 15, 2024
Promo Mojo: ABC Leads with Stalwarts ‘GMA,’ ‘Jeopardy!’
May 15, 2024
Imaginary Forces’ Ever-Changing Main Titles for Apple TV Plus’ ‘Dark Matter’
May 14, 2024
War is Coming to HBO’s ‘House of the Dragon’
May 13, 2024
'Doctor Who' Lands in New York, Los Angeles
May 13, 2024
What Inspired Imaginary Forces’ Anna Chen's ‘Man in Full’ Main Titles
May 8, 2024
Promo Mojo: What Primetime Game Show Leads This Week’s Ranker?
May 7, 2024
Fox's Elodie Yung Celebrates AANHPI Heritage Month
May 1, 2024
Promo Mojo: NBC Retains Gold With 2024 Summer Olympics
Apr 24, 2024
Promo Mojo: NBC’s Summer Olympics Makes Its Debut
Apr 23, 2024
The BBC Is ‘Made to Make You Think’
Apr 23, 2024
Prime Video to Host FYC Experience at NYA West
Apr 22, 2024
Entertainment Brands Dig In to Earth Day
Apr 19, 2024
Surprise! Taylor Swift’s ‘Tortured Poets Department’ Is Actually Two Albums
Apr 17, 2024
Promo Mojo: Billy Joel Keeps CBS on Top
Apr 17, 2024
Team USA Is ‘One for All’
Apr 16, 2024
Paramount Plus Live Streams National Parks for Earth Week
Apr 16, 2024
CBC Counts Down 100 Days ‘Til Paris Olympics
Apr 16, 2024
Telemundo Returns to ‘Neustras Finanzas’ for Financial Literacy Month
Apr 11, 2024
‘Polin’ Season of ‘Bridgerton’ Blooms May 16
Apr 10, 2024
Promo Mojo: CBS Again Claims Three of Top Five Spots
Apr 10, 2024
Greece’s Cosmote TV Pays Tribute to Brad Pitt
Apr 9, 2024
Hello, The Drag Queens Are Here
Apr 8, 2024
Paramount Plus Explores More ‘Evil’ in Series’ Final Season
Apr 4, 2024
Starz Promotes Marketing Executives
Apr 3, 2024
Promo Mojo: CBS Occupies Three Out of Week’s Top-Five Slots
Apr 2, 2024
G.E.M.A. to Host First Member Event in Santa Monica
Apr 2, 2024
Hot Spot: Imaginary Forces’ ‘New Look’ Main Titles Bloom for Apple TV Plus
Apr 2, 2024
Disney, Nat Geo Team Up to Celebrate Earth Month
Mar 28, 2024
New Season, New Reasons to Say Yes to YES
Mar 27, 2024
Promo Mojo: As It Moves to ABC ‘9-1-1,’ Stays on Top
Mar 26, 2024
It’s a Snow Day in South Park!
Mar 26, 2024
Hot Spot: Imaginary Forces Heads to ‘Palm Royale’ for Apple TV Plus
Mar 25, 2024
Hulu Takes Riley Keough ‘Under the Bridge’
Mar 22, 2024
Ncuti Gatwa is a Doctor Who for a New Generation
Mar 21, 2024
All Must Choose in HBO’s ‘House of the Dragon’
Mar 20, 2024
Nat Geo Rolls Out Royal Campaign for ‘Queens’
Mar 19, 2024
SAM Reunites With NewsNation on Sonic Brands
Mar 19, 2024
Promo Mojo: ABC Hypes ‘9-1-1’ After Move From Fox
Mar 15, 2024
Hot Spot: Whistle for Peeta in E!’s ‘Hunger Games’ Marathon Promo
Mar 13, 2024
Hot Spot: Peter Anderson Studio Takes ‘Constellation’ Out of This World
Mar 12, 2024
Hot Spot: Elastic Sets Sail on Main Titles for FX’s ‘Shōgun’
Mar 12, 2024
Promo Mojo: And the Winner is ABC’s Oscars
Mar 12, 2024
HBO Digs Into ‘The Truth Vs. Alex Jones’
Mar 11, 2024
Cozi TV to Take ‘Roseanne’ Couch on Tour
Feb 29, 2024
G.E.M.A. Officially Debuts at Live Event at Grammy Museum
Feb 29, 2024
As Marketing Migrates to New Platforms, Its Purpose Stays the Same
Feb 23, 2024
HBO Explores ‘A Revolution on Canvas’
Feb 22, 2024
Promax Transforms to The Global Entertainment Marketing Academy of Arts & Sciences
Feb 1, 2024
Fox’s Anthony Anderson Tells His Story for Black History Month
Jan 31, 2024
Bellaluca is the Perfect Marriage of Strategy and Creativity
Jan 29, 2024
Hot-Shot Pilot Inspires Blue-Eyed Girl in ‘Starfield’
Jan 29, 2024
Versus, Blacktag Introduce Curated Slate of Black Creators
Jan 29, 2024
The A Team Leads the Way to NFL Pro Bowl
Jan 28, 2024
Alibi Rolls Out Music Slate to Accompany Documentaries
Jan 28, 2024
U2 to Play Grammys Live from Las Vegas Sphere
Jan 26, 2024
Empire State Murals Inspire Imaginary Forces’ ‘Percy Jackson’ Titles
DRAG