Creative studio Roger has partnered with former Home Brew executives Sam Gibney and Angela Daily to launch LoudnClear, a new digital division specializing in social media and content creation for brands in the entertainment, gaming, sports and music sectors.

Gibney and Daily bring more than 20 years of combined experience in digital storytelling, developing campaigns for such brands as Hulu, Max, Red Bull, Sony and Universal, among others. LoudnClear already has created social content for a number of ABC series, including The Golden Bachelor, Grey's Anatomy, Abbott Elementary, The Rookie and The Good Doctor.

Under the auspices of Roger, LoudnClear will work as a digital partner for clients seeking help with social creative and paid-media campaigns, as well as community management and content capture.

Notable projects for Roger include the global rebrands of Nickelodeon, Nick Jr., and Discovery, as well as campaigns for Disney, Microsoft, Sony, Hulu, Adidas, Mattel and Roblox.

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“Sam and Angie's positive energy, passion, and expertise for all things social, digital, and AR/VR were clear from the day we first met,” said Dane Macbeth, partner and executive creative director at Roger, in a statement. “We've always been creatively excited about the space and have found the perfect team to usher in our new expanded capabilities.”

“Angie and I have had a collaborative relationship delivering award-winning campaigns in the social space for many years,” said Gibney, who will serve as partner, head of digital at the new division. “With Roger's support and creative firepower, we're building a fresh approach with LoudnClear by harnessing the creative and communicative power of AI and forging new business models for tomorrow that align with the goals of our clients today.”

Gibney most recently served as president of Home Brew, a digital marketing and social creative company that has produced digital, social and tech strategies for such entertainment clients as Disney, Paramount, National Geographic, Warner Bros. Games and Epic Games, among others. During his nearly decade-long tenure at the company, he was responsible for domestic and international growth and the implementation of new business and tech structures, as well as serving in a creative director capacity in previous roles. Before that, Gibney held senior art director titles at BLT Communications, Petrol Advertising and Crew Creative Advertising.

As partner, head of accounts, Daily joins LoudnClear from Home Brew, where, as senior account director, she led account relations and social and digital creative campaigns for such clients as Amazon, National Geographic, Lego, ESPN and Jazwares. Former roles include account director and interactive producer at such notable agencies as Neoganda, Unfold Agency, AvatarLabs, and BLT Communications. Daily got her start in the industry on the studio side, working as a marketing coordinator at Focus Features.

“We're here to cultivate a thriving community that celebrates creative teamwork,” said Daily. “But here's where the magic truly happens: we integrate cutting-edge technology into our workflows, enhancing our strategies for both our team and clients. Our goal is to make business not just efficient but exhilarating.”