December 12, 2023
Vizio Asks Viewers to ‘Watch Us’ in New Campaign
Collaborated with David&Goliath, Imaginary Forces and more.

Starring a pair of romantic raccoons, smart-TV provider Vizio has dropped a new campaign that it produced in partnership with New York City-based creative agency David&Goliath (D&G)and several other providers.

:60 brand spot

The new campaign, with “Watch us” as its tagline, signals Vizio's shift from marketing itself as a smart-TV leader into a home entertainment hub with its TVs at the center. Including its sound-bar technology, Vizio offers users linear and on-demand video, television, movies and music from a wide variety of providers as well as access to personal media assets.

“Given our extensive history in product development and our deep relationship with our customers, we find ourselves in a unique position to infuse innovation, personality, and emotion into the connection that people have with their TVs,” said Kaitlyn Collins, vice president of marketing at Vizio, in a statement. “We're not just selling a product, we're enhancing the impact we have on consumers' lives by offering a best-in-class entertainment experience from a brand that people know, love, and trust.”

“‘Watch us' is not just the new tagline for Vizio, it's the brand's new ethos— giving people more and more reasons to not only watch them, but shifting the way they see the brand and its place in the entertainment landscape,” said David Angelo, founder and creative chairman of D&G, also in a statement.

The campaign dawns a complete rebrand, including a new look-and-feel that incorporates a modern “V-motif” graphic across all mediums—from print, to digital, to the website, to broadcast, social, and beyond. Vizio's new mnemonic, created in concert with Los Angeles-based creative agency Imaginary Forces, draws the viewer in through the “V-motif,” landing on the Vizio logo and “Watch us” tagline.

“Light and color are used as a foundation that shapes the Vizio brand mnemonic. A single gradient of light bends, transporting the viewer through a color journey that forms the logo,” said Imaginary Forces Creative Director Tosh Kodama.

Additional campaign elements include :30 and :15 spots as well as various social assets running on broadcast networks, cable TV, paid digital, paid social and Vizio-owned and operated channel and brand assets.


Agency: David&Goliath

Founder & Creative Chairman: David Angelo

Chief of Brand Innovation: Donny Makower

Chief Creative Officer: Ben Purcell

Executive Creative Director: Courtney Pulver

Executive Creative Director: Rob Casillas

Design Director/Executive Creative Director: Michael Molinaro

ACD/Art Director: Evan Bross

ACD/Copywriter: Chris Davis

Associate Design Director: Max Olson

Group Strategy Director: Jonathan Schultz

Group Communications Director: Jeff Cannata

Managing Director, Broadcast Production: Paul Albanese

Executive Producer: Curt O'Brien

Director of Business Affairs: Quynh-An Phan

Senior Business Affairs Manager: Sheila Barrand

Group Account Director: Richard Henderson

Senior Account Executive: Eric Brothers

Project Manager: Heather Williams

Production Company: Unit9 Films, Outsider

Director: Chris Balmond

Director of Photography: Will Bex

Executive Producer: Emily Malito (Unit9), Simon Elborne (Outsider)

Line Producer: Paul McPadden

Production Service Company (Bulgaria): B2Y Productions

Service Producer: Simeon Vasilev

Editorial: Spinach LA

Editor: Adam Bright

Assistant Editor: Marshall Thompson

Executive Producer: Jonathan Carpio

Senior Producer: Cristy Torres

Color: CO3

Colorist: Jill Bogdanowicz

Color Senior Producer: Matt Moran

Visual Effects: Jamm VFX

VFX Supervisors: Jake Montgomery, Andy Boyd

Lead Flame Artist: Jake Montgomery

VFX Executive Producer: Asher Edwards

VFX Senior Producer: Mike Wigart

Production Coordinator: Anne-Marie DePauw

CG Supervisor: Brian Burke

Animation: Stew Burris, Andrew Price, Taylor Muhoberac-Prior, Victor Huang, Lucas Degani

Lighting: Ana Blanco, Fred Hopp, Ian Kent, Shao Chen, Weichieh Yu

FX: Elyse Resseguie, Steven Nelson

Tracking: Schuyler Anderson

Assets: Greg Mawicke, Briana Hamilton

2D: Lev Grayson, Dylan Brown, Brady Doyle

Music and Sound Design: Barking Owl

Creative Director: Kelly Bayett

Producer: Hannah Alter

Sound Designer: Gus Koven

Composer: David Radley

Audio Mix: Racket Club

Sound Designer/Mixer: Nathan Dubin

Executive Producer: Adrea Lavezzoli

Mnemonic Animation: Imaginary Forces

Tosh Kodama: Creative Director

Art Director: Brandon Savoy

Designer/Animator: Merrill Hall

Editor: Rachel Brewster

Producer: Renée Robson, Leighton Greer

Mnemonic Sound Design: MassiveMusic

Creative Director: Johanna Cranitch

Sr. Producer: Dale Mason

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